Now there is a model designed to win the referendum. It’s called CHOISE, and it puts opportunity, investment and social equity centre-stage. CHOISE is a version of cannabis legalisation where everyone wins – and that makes the referendum winnable.
Prime Minister Jacinda Ardern has asked the Chief Science Advisor to gather a panel of experts and run an information campaign, to finally dispel the cannabis misinformation spread by the likes of Family First and the Hawkesby-Hoskings propaganda machine.
Controversy over edibles shows a smart approach is needed for the cannabis referendum and for medicinal cannabis
According to two polls this week, the cannabis referendum is in serious trouble. But they also provide clues for how to win. A model based on social equity, social enterprises and social clubs could be what it takes to win the cannabis referendum.